According to the experts the SoulPad prices should all end in a '9' if we're to drive a greater demand for our goods. So instead of an item being 30.00, we should be displaying it as 29.99 in order to clinch the sale.

Pffffft! Really? We don't think so.

Experts are often wrong and they clearly don't mix with savvy SoulPadders. SoulPadders command respect and should not to be patronised in this way. Our prices are clear and there is no hidden agenda here.

Due to continually strengthened buying power along our supply chain, we're able to produce superior products at superb prices. We have no use for psychological pricing. Just good, honest prices at all times.

With soul,